“Myth becomes enlightenment and nature mere objectivity. Human beings purchase the increase in their power with estrangement from that over which it is exerted. Enlightenment stands in the same relationship to things as the dictator to human beings. He knows them to the extent that he can manipulate them. The man of science knows things to the extent that he can make them. Their “in-itself” becomes “for him.” In their transformation the essence of things is revealed as always the same, a substrate of domination. This identity constitutes the unity of nature. Neither it nor the unity of the subject was presupposed by magical incantation. The rites of the shaman were directed at the wind, the rain, the snake outside or the demon inside the sick person, not at materials or specimens. The spirit which practiced magic was not single or identical; it changed with the cult masks which represented the multiplicity of spirits. Magic is bloody untruth, but in it domination is not yet disclaimed by transform- ing itself into a pure truth underlying the world which it enslaves. The magician imitates demons; to frighten or placate them he makes intimidating or appeasing gestures. Although his task was impersonation he did not claim to be made in the image of the invisible power, as does civilized man, whose modest hunting ground then shrinks to the unified cosmos, in which nothing exists but prey. Only when made in such an image does man attain the identity of the self which cannot be lost in identification with the other but takes possession of itself once and for all as an impenetrable mask. It is the identity of mind and its correlative, the unity of nature, which subdues the abundance of qualities. Nature, stripped of qualities, becomes the chaotic stuff of mere classification, and the all-powerful self becomes a mere having, an abstract identity. Magic implies specific representation. What is done to the spear, the hair, the name of the enemy, is also to befall his person; the sacrificial animal is slain in place of the god. The substitution which takes place in sacrifice marks a step toward discursive logic. Even though the hind which was offered up for the daughter, the lamb for the firstborn, necessarily still had qualities of its own, it already represented the genus. It manifested the arbitrariness of the specimen. But the sanctity of the hic et nunc, the uniqueness of the chosen victim which coincides with its representative status, distinguishes it radically, makes it non-exchangeable even in the exchange. Science puts an end to this. In it there is no specific representation: something which is a sacrificial animal cannot be a god. Representation gives way to universal fungibility. An atom is smashed not as a representative but as a specimen of matter, and the rabbit suffering the torment of the laboratory is seen not as a representative but, mistakenly, as a mere exemplar. Because in functional science the differences are so fluid that everything is submerged in one and the same matter, the scientific object is petrified, whereas the rigid ritual of former times appears supple in its substitution of one thing for another. The world of magic still retained differences whose traces have vanished even in linguistic forms. The manifold affinities between existing things are supplanted by the single relationship between the subject who confers meaning and the meaningless object, between rational significance and its accidental bearer. At the magical stage dream and image were not regarded as mere signs of things but were linked to them by resemblance or name. The relationship was not one of intention but of kinship. Magic like science is concerned with ends, but it pursues them through mimesis, not through an increasing distance from the object. It certainly is not founded on the “omnipotence of thought,” which the primitive is supposed to impute to himself like the neurotic; there can be no “over-valuation of psychical acts” in relation to reality where thought and reality are not radically distinguished. The “unshakable confidence in the possibility of controlling the world” which Freud anachronistically attributes to magic applies only to the more realistic form of world domi- nation achieved by the greater astuteness of science. The autonomy of thought in relation to objects, as manifested in the reality-adequacy of the Ego, was a prerequisite for the replacement of the localized practices of the medicine man by all-embracing industrial technology.”
Horkheimer, Max and Theodor Adorno. Dialectic of Enlightenment: Philosophical Fragments. Trans. Edmund Jephcott. Stanford, CA: Stanford University press; 2002, pp. 6-7.